What every AGENT website must have.
If you're like 60% of REALTORS you
already have a website to showcase your many talents and listings.
The question is, does your website give your prospects what they are
looking for? According to the recent study conducted by the National
Association of REALTORS, 84% of homebuyers now use the internet to
search for homes. That same study also outlined what homebuyers
value online.
What Buyers Value Most
84% Photos
82% Detailed Property Information
60% Virtual Tours
39% Interactive Maps
37% Community Information
24% Information about Recently Sold Properties
What Buyers are Looking for Online
95% Properties for sale
21% Information about the area
4% A real estate agent
4% A real estate company
FIRST Step Taken During the Home Buying Process
32% Looked online for property for sale
20% Contacted a real estate agent
12% Looked online for information about the home buying process
9% Talked with friend or relative about the home buying
process
7% Contacted a bank or mortgage broker
7% Visited open houses
5% Looked in newspaper or magazines
2% Contacted a home seller directly
1% Attended a home buying seminar
Taking this study into consideration we have compiled a list of
features that every agent website should have.
1. Listings / Property Search (IDX)
2. Market Reports
3. Lead Generation Forms
4. Interactive Maps
5. Neighborhood Information
6. Recently Sold Homes
7. Custom Pages & Links
8. The Ability to Update your Website Anytime without
Assistance
9. Detailed Reports for Buyers and Sellers
10. The ability to include topical videos or audio messages
If your website is lacking in any of the above mentioned features,
you might want to check out a new product brought to you by the
creators of ListingDomains.com.
“RealEstateSites.com” is the most comprehensive, affordable agent
website to come along in a long time. Not only does it offer sales
associates total flexibility when it comes to the design elements,
but it gives them valuable tools to help market themselves and their
listings online. Now sellers can enter their address and find out
about recent home sales in their neighborhood. Now buyers can see
how the market is doing by viewing the market reports that the agent
created with a few clicks of their mouse. Not only are they packed
full of useful information like downloadable reports, but they are
professionally designed to please the most discriminating eye. (See
sample at: www.KimAgent.com).
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