IDX allows members of an MLS board to publicly display all MLS properties for sale on their company or individual website.
The Internet Data Exchange (IDX), was initiated by the National Association of Realtors on January 1st, 2002. In a nutshell, IDX is a software system used by real estate professionals to add MLS listings to their websites.
IDX establishes an online data connection between your website and the MLS. With IDX you can import your listings, along with all participating brokerage listings, and display them on your website. With IDX Property Search, the listing details are updated every few hours. This means your audience always has access to the most recent listing data.
Real Estate search portals like Zillow and Trulia don’t use IDX. They get their information from other sources, including brokerage syndication. That’s why you’ll find the listings on portal sites are often not as comprehensive or as up-to-date as IDX data.
Listing syndication sites usually aim to provide leads to agents who sponsor individual listings, but IDX allows you to get the leads from all the listings on your website.
WHAT ARE THE ADVANTAGES TO IDX?
- Displays all listings provided by MLS data exchange on your website.
- Captures leads and helps you convert them into clients.
- IDX will Automatically send personalized follow-up emails to your clients.
- IDX gives people a reason to come back to your site with customized searches they can save to show friends or spouses.
- IDX Property Search gives potential clients A REASON TO CONTACT YOU.
- IDX makes sure clients have no reason to leave your site.
- Many other versions of IDX include the listing agent’s contact info, which hands your web leads directly to your competitors!